SWISS AVANT-GARDE SINCE 1860
Prestige, performance, avant-garde technology and superior quality: these four ideas have defined TAG Heuer's philosophy since its founding in 1860, when Edouard Heuer established the company's first workshop in Saint-imier, Switzerland. He was a bold entrepreneur, as well as designer and ecellent watchmaker. In 1887, he invented the oscillating pinion, which gave us more precise mechanical measuement of time. This innovation led to the Micrograph, produced in 1916: the first timepiece accurate to 1/100th of a second. As a result, Tag Heuer became the timekeeper for the Olympic Games in the 1920s.

Since then, TAG Heuer has introduced numerous innovations in the field of watchmaking. In the prestigious world of sports watches and chronographs, the company is now the uncontested leader.

Today, TAG Heuer is among the premier Swiss watchmakers. With a presence in over 110 countries through its subsidiaries and retail outlets, it provides its customers with service and maintenance of a quality unmatched in the world.