“Time is something emotional, it is something to be enjoyed and not destroyed by hands fighting to show something or other. What I try to do is show just how beautiful it is to have time and how beautiful time can be.” Bernhard Lederer
In the year 2000, the blu company was formed, or to give the brand its complete name – blu – source du temps – and from day one, Bernhard Lederer, the brand’s owner and Technical Director, was invoveld in all aspects of the company’s creative work as well as its production of wristwatches. Hence the name blu – Bernhard Lederer’s Universe.
“blu watches are surprising and fascinating because they do more than simply keep the time, they remind people that their time is their own, yet despite all the philosophical and aesthetic implications, they remain an instrument that displays the precise time,” Lederer reveals. “But time is pure emotion, it’s not something that is displayed on the dial of a watch. Time passes as quickly or slowly as the mood of the person wearing the watch as our goal is to give some of time’s beauty back to the public.
