Mr Iwan K C Hew launched the first Yafriro watch boutique in 1999 to share his passion for luxurious watches with other aficionados of elegance, luxury and exquisite design throughout Asia.

Today, Yafriro is an internationally recognised brand synonymous with luxury and quality. There are four stunningly, gallery-styled boutiques across Singapore, Kuala Lumpur, Jakarta and Bangkok.

Yafriro boutiques carry only a highly selective line of the finest timepieces. They represent the ultimate retail experience, where discerning customers can enjoy world-class personalised service that is a hallmark of Mr Hew’s business philosophy.