A French family dynasty founded by Frederic Boucheron in 1858, the House has ceaselessly seduced the most discerning, drawing them in with the world’s most beautiful and precious creations. Over the decades four generations of the founding family have guarded the Boucheron legacy, a commitment that has continued under the Gucci Group within P.P.R., which bought the company in 2000 and celebrated the House’s 150th anniversary last year.

With a clientele of movie-stars writers, artists, maharajahs and magnates Boucheron has always appealed to those who are as famous and fabulous as its jewelry. Patrons of the company have included Royalty:Maharajah Sir Bhupindar Singh of Patiala, Riza Shah Pahlavi, Czar Alexander III, Queen Farida of Egypt, Queen Rania of Jordan.
Affluent American families: The Astors, the Vanderbilts and the Rockefellers. As well as legendary film stars: Greta Garbo, Rita Hayworth, Marlene Dietrich and more recently Nicole Kidman, Cameron Diaz, Katie Holmes, Julianne Moore and Anne Hathaway.

Boucheron takes much of its jewelry inspiration from the natural world with the serpent being a particular House favorite. Currently there over 45 Boucheron boutiques worldwide and an e-commerce site for jewelry connoisseurs wherever they may reside.