Van Cleef & Arpels creates jewelry designed to make all women more beautiful. The prestigious jewelry brand, that embodies the French refinement and elegance, was founded in 1906 by the union of two families through the legendary marriage of Alfred Van Cleef, son of a diamond merchant and Estelle Arpels, daughter of a precious stone wholesaler.

This historical union has a strong symbolic power for the brand as it has proved to bring together not only a beautiful love story from which a great number of collections, such as the Bridal Collection, have been inspired, but also a century of glamour, excellence and joined expertise. This combination of grace, taste of innovation and renewal has resulted in jewels that require incredible dedication, patience and know-how but that still give an impression of natural. In fact, Nature, one of the House’s favorite themes, is represented in both its vital form and intense delicacy in collections like Frivole, cosmos or Follie des Près, which are inspired by subjects such as snowflakes, butterfly or flowers. Therefore, Van Cleef & Arpels perpetuates its spirit of creative innovation through the constant search to improve stone cuts and setting techniques: the House has invented a mysterious and unique setting technique in the twenties that has been constantly perfected since then. Moreover, the brand has exceptional expectation in terms of stones and only works with the highest quality and most valuable gemstones. This is an art that explains the many mentions and awards that the brand has received since its founding.