Celebrating a Legacy
The Star, 2 November 2016
There is something to be said about building a brand that lives on. For Tan Sri Dr Francis Yeoh, it involves hard work and the notion of never giving up – which has led to the success that is A Journey Through Time (AJTT).
Dubbed as Malaysia’s premiere watch and jewellery showcase, it celebrates art and craftsmanship, as well as highlighting an appreciation for high fashion, fine food and world-class entertainment.
“It was born in 2007 from a passion we shared for the finest timepieces and their heritage. Over the decade, we have been blessed to see the event and Starhill Gallery grow to become icons of luxury shopping,” Francis explains.
According to him, AJTT was founded on the likeness of Baselworld. The international event, held in Switzerland each year, is considered as the most important marketplace and trendsetting show for the world’s watch and jewellery industry.
“Baselworld is targeted at distributors and retailers. Our event is more for the consumers. It’s for them to view some of the new watches here. That said, brands have gone further by unveiling special watches for AJTT,” he adds.
Also present during this interview was his son Joseph Yeoh. Joseph is seen to be the person who will eventually take over the stewardship and bring AJTT to greater heights in the coming years.
“For the past two years, I have been more involved in the operations. I’ve also been given more creative freedom. I’m excited to carry it on. And we’re really looking forward to the next 10 years,” Joseph states.
“I always had a passion for retail, and I would like to think that I received that from my father. He enjoys the creative elements of watches and horology, and I feel that has really driven him to continue pushing AJTT to the limits.”
10th A Journey Through Time by YTL is a monument of style
The Star, 28 October 2016
If you adore high-quality craftsmanship and artistry, the 10th A Journey Through Time (AJTT X) is right up your alley as it showcases some of the world’s most exquisite adornments by world-famous watchmakers, jewellers and fashion designers.
A Journey Through Time Returns for the 10th Year!
Kuala Lumpur, 29 September 2016
“Malaysia is a leading shopping destination in the region. A Journey Through Time has for the last nine years reinforced Kuala Lumpur as a must-visit destination for the most discerning of travellers from Malaysia and around the world. We are pleased to see the strong commitment by YTL and Starhill Gallery towards growing this event and keeping the content fresh year on year to ensure there is something for everyone to enjoy,” said YBhg. Datuk Seri Mirza Mohammad Taiyab, Director General, Tourism Malaysia.
“This year is special as it is a double celebration. The event is marking an important milestone and we see a stronger content of Malaysian creations taking centre stage through a showcases of our very own cultural legacy - the songket, Malaysia’s first-ever watchmaking company of its calibre – MASA Horlogerie and Simone Jewels’ creations by a Malaysia-born, Singapore-based designer Simone Ng at JeweLuxe®. It is a testament on how it has grown to be more than an event that exhibits international brands but encourages and supports home-grown talents too. This is exactly what Tourism Malaysia has hoped to see as we continue to support local efforts like A Journey Through Time,” added Datuk Seri Mirza.
“Luxury shoppers from Malaysia and around the world have come to expect well-curated experiences in our annual event as we push for more creative content every year. As A Journey Through Time is moving to the next decade, we have also made our offerings more inclusive and opened to the public, encouraging young novice collectors and enthusiasts from the public to discover, better appreciate and acquire timepieces and jewellery in Starhill Gallery. They are the future of the watch and jewellery industry which is expanding to capture new and emerging markets of consumers. Our event must also grow in tandem to appeal to new interests and expectations,” said Joseph Yeoh, Vice President, YTL Land & Development and YTL Hotels and Properties.