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Armani/Casa opens first flagship store in Kuala Lumpur at Starhill Gallery

Tan Sri (Dr.) Francis Yeoh and Armani/Casa representatives from Milan

Kuala Lumpur, July 10, 2008

 

After much anticipation, Armani/Casa’s first flagship store in Kuala Lumpur officially opened its doors yesterday at the prestigious Starhill Gallery.

 

The store, located on the Explore Floor at Starhill Gallery will feature the latest Armani/Casa collections of furniture, accessories, lighting and textiles designed for every area of the home.

 

The store, which is among the 80 dedicated stores in 45 countries, also offers you custom interior design services for both private clients and property developers.

 

Giorgio Armani, Chairman and Chief Executive of Giorgio Armani S.p.A said, “I am especially pleased to note the very real growth we are now seeing in our home furnishings business. The Armani/Casa collection was launched in October 2000 with the opening of the first dedicated Armani Casa store at out Via Monzoni store in Milan. Since that time we have pursued an aggressive expansion programme for Armani/Casa through the roll out of 80 dediacted stores in 45 countries. I am delighted to have Ideal Worlds as a partner for Armani/Casa in Singapore and now for the Kuala Lumpur store, located in the prestigious Starhill Gallery. We now look forward to offering our collection and services in this important market as well.”

 

As you make your way through the 350 square meters of the store, one can’t help but marvel at the chic modernity of the glossy metal structures, appropriately placed shelves supported by full length poles finished in glossy black lacquer, and the dark tatami tiles finished with glossy reflective steel and black reflective aluminium.

 

The relatively young brand which launched in 2000 with the opening of its first store in Milan is synonymous with fashion connoisseurs because it personally reflects Giorgio Armani’s style philosophy to the world of home interiors paying special emphasis to sophisticated comfort.

 

The beautifully designed store in Kuala Lumpur displays the 2008 collection ‘For Him/Her’, the Limited Editions Antoinette and Adelchi and one other principle collection; the Bridge Kitchen, a kitchen of sophisticated exterior and sheer elegance.

 

The 2008 ‘For Him/Her Collection encompasses shades of champagne, platinum and pearl grey for Her rooms and tones of grey, satin-finish metal and black nickel for His. Through an elegant display of fabric, textures and patterns, numerous ideas and visual themes from the Armani Fashion collection is evident in the interior pieces.

 

Armani Casa is presenting in Kuala Lumpur two limited edition creations of only 50 examples, each one bearing the signature of Giorgio Armani.

 

The Antoinette, a highly original dressing table which was designed for the sensual and sophisticated Woman, who loves to pamper herself. Not forgetting the Adelchi, a restrained and charismatic modern-style desk intended for a Man who prioritises minimalism and purity of style.

 

During the opening, two representatives from Milan were present to give guests a tour and an in-depth experience of the store.

 

Tan Sri (Dr.) Francis Yeoh, Group Managing Director of YTL Corporation expressed his joy at having Italy finest brands right in Kuala Lumpur at Starhill Gallery. “Consumers are becoming more discerning and sophisticated in their taste for the finer things in life. This is apparent in Malaysia, especially in Kuala Lumpur, where more high networth individuals are indulging in the premium lifestyle and investing in more luxury properties. YTL is indeed pleased to be the majority shareholder of this wonderful franchise through Ideal World with our partner Dr Derek Wong. This is definitely a new milestone for YTL and Malaysia tonight,” said Tan Sri Francis adding that one can now complete their luxury retail experience all under one roof at Starhill Gallery.

 

A glorious dinner was held at Shook!  in conjunction of the opening and guests enjoyed a marvelous spread complete with performances from the Starhill live band and Violinist Genervie Kam.

 

 

Speech By Tan Sri (Dr.) Francis Yeoh, CBE

 

Armani/ Casa Opening 10 July, Thursday

 

Distinguished Guests, Ladies and gentlemen, friends from Italy, good evening to all of you.

 

Thank you very much for joining me in sharing this very special moment – the official opening of the Armani/ Casa flagship store in Starhill Gallery. I must especially thank my Italian friends from Giorgio Armani who are here with us to celebrate this auspicious occasion.

 

Armani/ Casa is one of the best brands of furniture and furnishing in the world today. Started by Mr Giorgio Armani in 2000, each product is personally designed by him so each design is timelessly elegant and the finish is always exquisite. I am so pleased that it is now available in Starhill Gallery, the city’s favourite icon for luxury. Now Starhill Gallery can truly boast of the best, in not just high fashion, jewellery, watch and art, but also in lifestyle products for the home. YTL is indeed pleased to be the majority shareholder of this wonderful franchise through Ideal World with our partner Dr Derek Wong. This is definitely a new milestone for YTL and Malaysia tonight.

 

I hope all of you will join me in fully embracing the elegance and sophistication of Armani Casa. Now, every home in Malaysia can be beautifully dressed in Armani, just like how we have been dressed by his fashion for decades.

 

I hope you will enjoy the experience in our new showroom and enjoy the rest of the evening with us.

 

Thank you.





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